Digital Marketing Technology Business Analyst - job id 30954

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Digital Marketing Technology Business Analyst

Depends on Experience and Skill Level

Long Island City, NY

How to Apply


Scott Eliot


(646) 876-9552


(212) 616-4800 ext-360

ATTENTION: Sorry, No 3rd Parties and No Staffing Agencies for this position.

A Digital Marketintg Business Analyst Contract position at large financial services conglomerate.

Apply: David Leak with Job Code DL30954 or Click the Apply Now button

Location: Long Island City, NY.

Skills required for the position: BUSINESS ANALYSIS, DIGITAL MARKETING, COGNOS, SQL.


  • Marketing Technology and Digital Data Technology

  • Work closely with IT, Vendors, Digital Data Management and other external third party vendors to coordinate file transfers, loads, validations and end to end tracking of files

  • Work with Data Governance, BISO and any other teams to get approvals for data feed transfers

  • Draft specifications and timelines as required to process files - includes requirements for file loads, transformations and any other special instructions

  • Document process changes

  • Develop validation audits for new data feeds and update existing data feed audits as required

  • Perform data quality audits; identify data collection issues & gaps; recommend fixes

  • Help team to maintain control and process manual documentation

  • Operate as the subject matter expert on data sources from all systems that supply data to the platform

  • Support reporting requirements and builds

  • Support data warehousing requirements and builds

  • Assist with reporting and Ad Hoc projects the team manages as needed

Prior Experience and Skills Required:

  • Bachelor's Degree required

  • Experience in marketing technology implementations with a focus on data

  • Experience with web log, web analytics and/or digital behavioral data a must

  • Extensive experience querying/selecting data in tools such as Cognos, Access, Hive or using query language such as SQL. Working knowledge of Excel macros, VBA, and Access a plus.

  • Experience with data loads, data quality/validation and QA

  • Experience with dashboard creation through tools such as Cognos, Platfora and Tableau

  • Experience with data lineage through platforms and the creation of end to end data dictionaries

  • Ability to create customer journey and analyze data for anomalies and trends and apply learnings to data in support of a contact data warehouse

  • Highly organized, proactive communicator, ability to manage, clearly articulate and navigate challenges that come up regularly

  • Highly motivated/self-starter with a sense of ownership, willingness to learn, high degree of curiosity and desire to succeed

  • Ability to form partnerships with internal/external stakeholders (vendors, marketing, decision management, technology, partner organizations, etc.)

  • Must perform well in high pressure situations, balance competing priorities, and demonstrate the ability to work without direct supervision.

Apply: David Leak with Job Code DL30954 or Click the Apply Now button

Job Id: 30954